Unfortunately, SEO penalties can happen to any website, at any time. While it is possible to repair the damage incurred by these negative effects, it?s ultimately much more effective to take a proactive stance on penalty prevention by avoiding the following known penalty causes:
1. Cheap spam links
2. Paid links that pass PageRank
3. Link exchanges
4. Hiding links in CSS, Javascript or other file types
5. Low distribution of anchor text
6. Excessive link velocity
7. Links from foreign language sites
8. Blog network links
9. Sitewide/footer links
10. Links to and from bad neighborhood sites
11. Broken internal links
12. On-site over-optimization
13. Website downtime
14. Duplicate or scraped content
15. Low value content
16. Spun content
17. Advertising real estate
18. Meta tag keyword stuffing
19. Multiple H1 tags
20. Cloaked pages
21. Doorway pages
22. Hidden or manipulative content
23. Abuse of automated query tools
24. Hacked websites
25. Promoting black hat techniques
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